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Their solution lay in making it a niche site and marketing it to black millennials, who were unsatisfied with more general dating apps that weren’t meeting their expectations (Tinder, Match).“Niche dating apps can be more successful than regular mainstream apps because you have the ability to attract people with similar interests and possibility with the same cultural foundations,” says Neeta Bhushan, a dating expert and author of .
“When narrowing the dating pool, it may help people find long-term success and create deeper connections.”Bae (named not just for the term of endearment but also for Before Anyone Else) received 17,000 downloads in its first month and grew from there.
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“At Tagged, two-thirds of our users are outside of the U. “Also, great features in the app allow you to find potential matches all over in advance of vacations or trips to other countries.”The Gerrard brothers have a dual challenge of growing its loyal user base as well as enlivening Tagged, a social media site that’s been around since 2004.“While Tagged may not be the bright and shiny new thing, we have vast knowledge of our users and what they are looking for in new dating experiences,” said Gerrard.
“It has successfully navigated the dating space in the U. and internationally for 12 years and remained profitable despite the emergence of hundreds of new players over the last decade.”Gerrard says Bae’s devoted user base will have access to the features they’ve come to love when they switch over to Tagged.“If anything, the Bae community will have an even better experience with Tagged’s more robust features,” he says.
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Kunzika joined Google’s Virtual Reality practice as an engineer in residence.
Not everyone swipes left on the concept of long-distance dating but the Tagged team is counting on it.“Dating has definitely become less and less localized,” says Willacy.
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