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But for subscribers reading your campaigns on mobile devices, shorter may be better.
To find out what works best for your audience, we recommend you look up the top email clients for your list, and A/B test subject lines of different lengths.
Whatever your approach, it's important to keep your audience in mind, and test keywords and phrases to see what they prefer.View and Target Subscriber Email Clients: Find a List's Top Email Clients Create an A/B Testing Campaign Our emoji picker is a fun and easy way to add some visual pizazz to your subject lines, particularly on mobile devices.Different operating systems render different versions of emojis, so it's important to test.Some subject lines have proven to be more successful than others, but there is no tried-and-true strategy that will work for everyone.The more you test each type of subject line, the more you'll come to know your subscribers and their preferences.
Seasonal slogans such as "Fall into savings" or "Sizzling summer bargains" are popular, but don't offer a specific hook.